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216.544.0212   I   nikki@spotlight-writing.com

 
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If your life is on hold
Because of fire, flood or mold,
Call Restoration Express.
We’ll clean up your mess.
Restoration Express…so you can get on with your life.

FOR:
CLIENT:
MARKET:




RESULT:

 

Elevator Speech
Sarah Fanger of Restoration Express
Anyone who might need help with emergency cleaning or damage restoration, such as a homeowner, landlord, building manager, assisted living facility or hospital manager
Short way for owner to introduce
her business in a memorable and
compelling way

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image

Simply, easily and clearly the best way to manage claims.

It’s simple, really.

Easy to integrate, easier to use.

Crystal clear visibility into claims workflow.

FOR:
CLIENT:
MARKET:


RESULT:

 

Brochure
ClaimHub, Inc.
Auto and property insurance
companies, self-insureds, third-party
administrators and adjusters
Small brochure to distribute at
trade show

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Settled in Geauga County countryside and influenced by
the peaceful surrounding Amish culture, Brooks House is
the most inviting assisted living community in Northeast Ohio. …a comfortable, caring and gentle environment for those needing help to live well.

FOR:
CLIENT:

MARKET:

RESULT:

 

Website
Brooks House Assisted Living
Community
Family or friends of an elderly person
needing assistance in daily living
Website copy for a uniquely situated
and expanding business

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image

When the CEO asks, “Are you sure…?”
Can you say I’m sure—and mean it?

FOR:
CLIENT:
MARKET:
RESULT:

 

Advertising
Sedlak Management Consultants
Distribution operations directors
For branding purposes, four common-
themed but different, full-page print
ads offering free whitepapers

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If you’ve never executed a direct mailing before or if you think problems are simply part of the deal, you’re in for a pleasant surprise. …a problem-free mailing from beginning to end, every time. Just like Magic.

FOR:
CLIENT:
MARKET:
RESULT:

 

Brochure and website
Magic Marketing & Graphics
Businesses doing direct mail
Brochure to support sales and
copy for revised website

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You expect a lot of power from an auxiliary power unit called the Workhorse. And you get it…plus. …the only APU on the market today with wireless control.

FOR:
CLIENT:
MARKET:

RESULT:

 

Product name and brochure
Workhorse Power+
Truck owner-operators or small
fleet owners
Material for product introduction
at trade show

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image

Celebrate.
Candy.
Contemplate.    
Creative.
Company.
Classic.

Merry.
Munch.
Meditate.
Message.
Marketing.    
Modern.

Season.
Sweet.
Speculate.
Sales.
Support.
Style.

FOR:
CLIENT:
MARKET:

RESULT:

 

Special holiday mailing
Chartreuse, Inc.
Clients, prospective clients and
friends of the firm
Stacks of words above the design
firm’s tag line, used to design
an insert

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1. For only $…, you will positively and permanently

alter your child’s future.

2. Invest $… in your child’s future. It will come back

to you 1000 times over.

3. Third and final offer…

FOR:
CLIENT:
MARKET:
RESULT:

 

Direct mail
Huntington Learning Center
Parents of school-age children
Three letters to obtain new clients
after business relocation

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“We’re very pleased with the site Bark at the Moon
Graphics designed for us. It’s one of the best sales
tools we have. Winning an award for it was frosting
on the cake…”

FOR:
CLIENT:
MARKET:

RESULT:

 

News release
Bark at the Moon Graphics
Businesses without their own
design employees
News published in business sections
of two important publications